What She
Stands For
Jennifer is an ambassador for World Animal Protection. It is not a campaign line, it decides which rooms she walks into and which she does not.
Why Would Anyone Fight a Butterfly · for War Child
Animals, mostly.
Ask Jennifer what she cares about away from a piano and the answer arrives quickly. She is an ambassador for World Animal Protection, and it shapes practical decisions rather than sitting in a biography: which brands she will work with, which she will not, and what she is willing to put her name beside.
Fast food chains are out. Cosmetics that are not cruelty free are out. Anything she would not personally stand behind is out. It costs her opportunities, and she considers that a fair price.
There is also a song about it, written and finished and deliberately unreleased. It is waiting for the right partner rather than the right week in a release calendar.
What she says no to.
Published here because a boundary that nobody knows about is not much of a boundary.
Animal unfriendly brands
No fast food chains and no cosmetics that are not cruelty free. Every brand approach is researched before any conversation begins.
Shock for its own sake
No nudity or shock content in her work or beside it. The songs are direct enough without it.
Anything she believes
Positive, honest and warm. If she would not say it to a room of people who know her, it does not go out with her name on it.
Why Would Anyone Fight a Butterfly.
She wrote it for children affected by war, and released it together with War Child.
The butterfly is the child. Why would anyone fight something so beautiful, delicate and innocent?
All proceeds from the song go to War Child.
It is the clearest answer to what she stands for, because it is the one she has already given. The animal welfare song above is the next one.
If you run a good organisation.
Jennifer is open to conversations with animal welfare and environmental organisations, in the UK and beyond. There is a finished song waiting for the right one.
Partnerships
Longer term relationships rather than a single post. Live moments, a song, and an audience who already care about the same things.
Collaborations
Brand work is possible and rare. Every approach is researched first, and the answer is no more often than it is yes.
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